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Digital Marketing Course Digital Marketing Course
Students impacted
2000+
Batch Schedule
Weekends / Weekdays
Duration
100+ hours
Mode
Classroom/Online

Digital Marketing Course

  • Content in collaboration with Schbang
  • Experiential Learning Approach
  • Industry Expert Faculties
  • 100% Placement Assistance
  • Live Projects & Case Studies
  • No-Cost EMI Options

Eligibility

Minimum eligibility criteria for the program

10+2 or equivalent

While there are not many educational criteria for this course, curiosity & keen interest in digital marketing is an essential prerequisite. 



Syllabus

Exhaustive course content, curated by industry experts, in collaboration with Schbang, to ensure hands-on practical experience and job-readiness. 


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Digital Marketing Syllabus

Tools Covered

Certification

Receive your Digital Market certification from Schbang upon successful completion of all the program modules and end-of-program assignments.

Our Expert Faculties

Syllabus

  • Introduction to Branding
  • Case studies on Branding
  • Establishing brand’s social media presence
  • Facebook & Instagram
  • LinkedIn
  • TikTok
  • YouTube
  • Twitter
  • Online Reputation Management
  • Creating a social media plan
  • Understanding Wordpress
  • Ground work to start your website
  • Steps to creating a Wordpress website
  • Best Wordpress plugins
  • Introduction to SEO
  • On-Page SEO
  • Off-Page SEO
  • Introduction to Search Engine Marketing
  • Google Ads
  • Google Search Console
  • Google Analytics
  • All about content creation
  • Case studies on Content Marketing
  • Fundamentals of B2B Marketing
  • Email Marketing
  • Mobile Marketing
  • Whatsapp Marketing
  • AI and its Applications
  • Marketing Automations
  • Introduction to Affiliate Marketing
  • Introduction to Influencer Marketing
  • Developing an Influencer Marketing strategy

Projects

Career Support

Job interviews can seem intimidating when you are underprepared. We help you build confidence and ensure that it never falters. From providing career counselling to conducting mock interviews and aptitude tests – we assist you at every step of the way. 

 

With industry leaders guiding you through the journey, you have no pre-interview jitters to worry about.


 

100% Placement Assistance

Your resume is your first impression. A well-crafted resume is the first step towards success. 

 

The art of resume writing requires some assistance and practice, especially if you are a fresher. We provide expert guidance to help you create an effective resume to help you create a lasting impression. 


Expert-Guided Resume Building

Zell’s tie-ups with leading businesses across industries opens you up to the global opportunities they present. 

 

Our direct corporate affiliations give you an edge and make it easier for you to secure a job.

 

Leverage the exposure you get with Zell and always stay one step ahead in the job market.


Professional Networking

Why Students Trust Us

Our Hiring Partners

Program Fee

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You can choose one or more than one specialisation based on your interest.

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FAQ's

Digital Marketing is that aspect of marketing that makes use of online social media, internet, search engines, mobile devices, and digital technologies for the promotion of businesses, products, and services. It includes Content Marketing, Search Engine Optimisation, Pay-Per-Click Advertising, Affiliate Marketing, and much more.

Digital marketing is a very broad aspect of marketing, and makes for a lucrative profession. As the world continues to evolve and adapt more and more to social media and online digital technologies, competent digital marketing professionals are always in high demand. Digital marketing makes for a very demanding profession, and has a wide scope in India. It covers aspects like Search Engine Optimisation (SEO), Search Engine Marketing (SEM), social media marketing, content marketing, email marketing, and a lot more. 

Some of the major roles in digital marketing are – Digital Marketing Manager, Web Developer / Designer, Social Media Manager, Social Media Executive, SEO Executive, SEM Executive, Content Marketer, Content Manager, Content Writer, Graphic Designer, CRM, and many more. 

While having some form of education in the field helps, it is your skill set, your creativity and competence, and experience in the industry that matters the most.


Digital marketing is a vast field, and the required skill set will vary depending upon the specific job role. That said, there are various general skills that anyone in the field of digital marketing is expected to have:

Basic computer skills    

Social media advertising skills 

Sales Skills 

Communication skills

Creativity & the ability to think out of the box

Good listening skills 

A basic understanding of Search Engine Optimisation (SEO)

Basic graphic designing skills 


Different jobs in digital marketing would require knowledge of different tools. Here’s a quick list of some of them –


  • Data Analytics 

Google Analytics – for detailed data on website performance, trending keywords, audience demographics, and more.

SumoMe – enables real-time tracking of the behaviour of viewers / prospective customers to help you make suitable alterations on the website while they are still on it. 


  • Social Media Marketing 

PromoRepublic – a must-have tool for content creation, post / story scheduling, monitoring social media engagement / reach, and many more functions. 

MeetEdgar – for content creation and scheduling across all social media platforms including LinkedIn.


  • Search Engine Optimisation 

UberSuggest – a free tool that is useful to help find trending keywords and relevant blog topics for increased visibility. 

Google Keyword Planner – a free tool that gives individual search volume feedback for your keywords. 


  • Content Creation

Buffer – a tool that lets you share anything and everything you read. Helps you expand your reach on social media.

Snip.ly – lets you add customisable call-to-action to your blogs and posts across platforms. 


  • Project Management 

Asana – to help you work faster while keeping a track of progress of individual projects.


Digital Marketing is a lucrative profession, where your salary is a clear reflection of your skills, competence, and experience. 

  • A fresher or a Digital Marketing Executive can expect to earn roughly around 1.5 to 2.4 LPA.
  • A Digital Marketing Specialist (1-2 years) can have a package of 2.7 to 8 LPA.
  • A Digital Marketing Manager (8-10 years) can earn a salary of 10 to 12 LPA
  • A Head of Marketing (15+ years) can expect a 35 to 40 LPA package.

While a full-time course in digital marketing definitely helps, it is not an absolute prerequisite. Your skills, your knowledge, experience, and creativity will help you succeed. 

Having said that, here are some helpful tips–

1. Hone your researching skills and try to stay up to date with the latest trends in digital marketing – irrespective of whether you are a fresher or an experienced professional. 

2. Being well-read is a great way to gain more knowledge and insights into the industry. Not to mention that it makes you a better writer, too. 

3. Having an online presence is key, here. Stay active on social media and learn as much as you can and leverage your presence. Social media is free but proper knowledge takes effort. 

4. Build your network with the right people – attend webinars / seminars / workshops on digital marketing. You not only get to learn but also meet like-minded professionals.

5. While developing the right skill set is an absolute must, getting certified definitely helps. It is proof of your competence, in a way. 


With a curriculum curated and delivered in collaboration with Schbang, our experiential learning approach helps you take your theoretical knowledge and apply it in real life situations. Furthermore, our extensive module on Data Visualisation helps you analyse data with the help of data science, to enable clear and accurate projections.


The duration of Zell’s Digital Marketing course is 100+ hours, distributed over a course of six months.

Yes, we offer 100% placement assistance to all students. We prepare you to be 100% interview-ready, right from helping you create an impressive resume to hosting mock tests and interviews that let you test the waters.

Receive your Digital Market certification from Schbang and Zell, upon successful completion of all the program modules and end-of-program assignments.

Yes, you can avail the no-cost EMI option for fee payment, where the entire amount is to be paid in installments, over the duration of the course, as opposed to one-slot payment.


A minimum of INR 10,000 must be paid to secure a seat for the Digital Marketing course.


There is no refund policy once the admission has been processed.

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