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Digital Marketing Course Digital Marketing Course

A Complete Digital Marketing Course

By clicking Start Application, you agree to our terms and conditions and our privacy policy.

A Complete Digital Marketing Course

By clicking Start Application, you agree to our terms and conditions and our privacy policy.

Students impacted
2000+
Batch Schedule
Weekends / Weekdays
Duration
100+ hours
Mode
Classroom/Online

Digital Marketing Course

  • Content in collaboration with Schbang
  • Experiential Learning Approach
  • Industry Expert Faculties
  • 100% Placement Assistance
  • Live Projects & Case Studies
  • No-Cost EMI Options

Eligibility

Minimum eligibility criteria for the program

10+2 or equivalent

While there are not many educational criteria for this course, curiosity & keen interest in digital marketing is an essential prerequisite. 



Syllabus

Exhaustive course content, curated by industry experts, in collaboration with Schbang, to ensure hands-on practical experience and job-readiness. 


Download Brochure
Digital Marketing Syllabus

Tools Covered

Certification

Receive your Digital Market certification from Schbang upon successful completion of all the program modules and end-of-program assignments.

Our Expert Faculties

Syllabus

  • Introduction to Branding
  • Case studies on Branding
  • Establishing brand’s social media presence
  • Facebook & Instagram
  • LinkedIn
  • TikTok
  • YouTube
  • Twitter
  • Online Reputation Management
  • Creating a social media plan
  • Best Wordpress plugins
  • Understanding Wordpress
  • Ground work to start your website
  • Steps to creating a Wordpress website
  • Introduction to SEO
  • On-Page SEO
  • Off-Page SEO
  • Introduction to Search Engine Marketing
  • Google Ads
  • Google Search Console
  • Google Analytics
  • All about content creation
  • Case studies on Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Whatsapp Marketing
  • AI and its Applications
  • Marketing Automations
  • Fundamentals of B2B Marketing
  • Introduction to Affiliate Marketing
  • Introduction to Influencer Marketing
  • Developing an Influencer Marketing strategy

Projects

Career Support

Job interviews can seem intimidating when you are underprepared. We help you build confidence and ensure that it never falters. From providing career counselling to conducting mock interviews and aptitude tests – we assist you at every step of the way. 

 

With industry leaders guiding you through the journey, you have no pre-interview jitters to worry about.


 

100% Placement Assistance

Your resume is your first impression. A well-crafted resume is the first step towards success. 

 

The art of resume writing requires some assistance and practice, especially if you are a fresher. We provide expert guidance to help you create an effective resume to help you create a lasting impression. 


Expert-Guided Resume Building

Zell’s tie-ups with leading businesses across industries opens you up to the global opportunities they present. 

 

Our direct corporate affiliations give you an edge and make it easier for you to secure a job.

 

Leverage the exposure you get with Zell and always stay one step ahead in the job market.


Professional Networking

Why Students Trust Us

Our Hiring Partners

Program Fee

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You can choose one or more than one specialisation based on your interest.

Start A Career With Us

By clicking Start Application, you agree to our terms and conditions and our privacy policy.

FAQ's

Digital Marketing is that aspect of marketing that makes use of online social media, internet, search engines, mobile devices, and digital technologies for the promotion of businesses, products, and services. It includes Content Marketing, Search Engine Optimisation, Pay-Per-Click Advertising, Affiliate Marketing, and much more.

Digital marketing is a very broad aspect of marketing, and makes for a lucrative profession. As the world continues to evolve and adapt more and more to social media and online digital technologies, competent digital marketing professionals are always in high demand. Digital marketing makes for a very demanding profession, and has a wide scope in India. It covers aspects like Search Engine Optimisation (SEO), Search Engine Marketing (SEM), social media marketing, content marketing, email marketing, and a lot more. 

Some of the major roles in digital marketing are – Digital Marketing Manager, Web Developer / Designer, Social Media Manager, Social Media Executive, SEO Executive, SEM Executive, Content Marketer, Content Manager, Content Writer, Graphic Designer, CRM, and many more. 

While having some form of education in the field helps, it is your skill set, your creativity and competence, and experience in the industry that matters the most.


Digital marketing is a vast field, and the required skill set will vary depending upon the specific job role. That said, there are various general skills that anyone in the field of digital marketing is expected to have:

Basic computer skills    

Social media advertising skills 

Sales Skills 

Communication skills

Creativity & the ability to think out of the box

Good listening skills 

A basic understanding of Search Engine Optimisation (SEO)

Basic graphic designing skills 


Different jobs in digital marketing would require knowledge of different tools. Here’s a quick list of some of them –


  • Data Analytics 

Google Analytics – for detailed data on website performance, trending keywords, audience demographics, and more.

SumoMe – enables real-time tracking of the behaviour of viewers / prospective customers to help you make suitable alterations on the website while they are still on it. 


  • Social Media Marketing 

PromoRepublic – a must-have tool for content creation, post / story scheduling, monitoring social media engagement / reach, and many more functions. 

MeetEdgar – for content creation and scheduling across all social media platforms including LinkedIn.


  • Search Engine Optimisation 

UberSuggest – a free tool that is useful to help find trending keywords and relevant blog topics for increased visibility. 

Google Keyword Planner – a free tool that gives individual search volume feedback for your keywords. 


  • Content Creation

Buffer – a tool that lets you share anything and everything you read. Helps you expand your reach on social media.

Snip.ly – lets you add customisable call-to-action to your blogs and posts across platforms. 


  • Project Management 

Asana – to help you work faster while keeping a track of progress of individual projects.


Digital Marketing is a lucrative profession, where your salary is a clear reflection of your skills, competence, and experience. 

  • A fresher or a Digital Marketing Executive can expect to earn roughly around 1.5 to 2.4 LPA.
  • A Digital Marketing Specialist (1-2 years) can have a package of 2.7 to 8 LPA.
  • A Digital Marketing Manager (8-10 years) can earn a salary of 10 to 12 LPA
  • A Head of Marketing (15+ years) can expect a 35 to 40 LPA package.

While a full-time course in digital marketing definitely helps, it is not an absolute prerequisite. Your skills, your knowledge, experience, and creativity will help you succeed. 

Having said that, here are some helpful tips–

1. Hone your researching skills and try to stay up to date with the latest trends in digital marketing – irrespective of whether you are a fresher or an experienced professional. 

2. Being well-read is a great way to gain more knowledge and insights into the industry. Not to mention that it makes you a better writer, too. 

3. Having an online presence is key, here. Stay active on social media and learn as much as you can and leverage your presence. Social media is free but proper knowledge takes effort. 

4. Build your network with the right people – attend webinars / seminars / workshops on digital marketing. You not only get to learn but also meet like-minded professionals.

5. While developing the right skill set is an absolute must, getting certified definitely helps. It is proof of your competence, in a way. 


SEO means Search Engine Optimization. It means the quality and quantity of traffic to the website. A digital marketing course is important in creating brand awareness and boosting the efficiency of a company. The best approach to creating a good base for creating quality content strategies is a digital marketing training. SEO can be broken down into some parts - the quality of traffic, the quantity, and the organic results. Earning a digital marketing certificate will pave the way to generate a good flow of organic traffic to websites.

Search Engine Optimization is coaxing the search engines to put your results before others. It is not a single feat of achievement. The only way to get good results is to keep producing content that is useful to people. Start by looking up a 'digital marketing course near me' if you want to learn more about digital marketing SEO.

Businesses have started to create an online presence. Even those that do not require a digital footprint has understood that creating a digital storefront will help them to reach out to more people. This is what forms the basis of online marketing. Learn at a digital marketing course to leverage web-based channels to spread the message about your company's brand, services, and products. Methods involve using social media, emails, and advertisements. Learn about the tools through a digital marketing certificate.

Businesses have adopted the Internet with open arms, and a digital marketing training can create the initiation required. Interested candidates can look for a 'digital marketing course near me' to learn more about what lies ahead on the path to creating a good impression of your brand.

Put simply, SEO or Search Engine Optimization is the process of improving your website so that it is easier to come up against the target website through relevant searches. The best digital marketing course SEO will emphasize the tools and techniques that you will be using in order to achieve that. The better the visibility of the website, the higher is the chance of drawing attention to the business, and it is more likely that people will buy from you. So, a digital marketing course proves very useful to those who want to work with SEO. A search for a digital marketing course near me will set you on the right track.

Google, Bing, and other search engines crawl through content on the web using bots. Proper digital marketing training shows learners how the modern versions of web crawlers collect information and use algorithms to analyze and index the content. In order to learn more about how pages on the Internet are ordered, a digital marketing certificate will pave the path.

As businesses online are growing over the years, creating a digital presence is becoming harder. A digital marketing course is a way to go forward. The very first step is to get involved in social media. It is all about networking and building connections. It is a great platform to engage. The only way, however, to get serious is to search for a digital marketing course near me. Blogging is probably the next most important step. Building relationships with the media also seem to work in favor.

Digital marketing training shows how you need to interact with your audience. You exist because your audience exists and not the other way around. It is also worthwhile to start paying attention to analytics. However, the contribution of a digital marketing certificate is most visible while creating SEO for the website.

Search Engine Marketing is becoming more and more popular today. The term wasn't very common earlier. It is a very efficient way of growing a business in a competitive market space. With millions of businesses populating the Internet, guiding your audience right to your shop has never been more important. Digital marketing training is, no doubt, of invaluable importance here. The practice uses paid advertisements to appear on search engine results. SEM marketing needs to be understood in order to create the right approach.

While earning a digital marketing certificate, the nuances of pay-per-click ads become more distinct. As SEM allows the advertisers to put their offerings in front of motivated customers, it is the right approach to nudge towards a purchase. Paid marketing is not the same as bringing organic traffic to your website. A digital marketing course outlines the difference and how they need to be approached differently.

With a curriculum curated and delivered in collaboration with Schbang, our experiential learning approach helps you take your theoretical knowledge and apply it in real life situations. Furthermore, our extensive module on Data Visualisation helps you analyse data with the help of data science, to enable clear and accurate projections.


The duration of Zell’s Digital Marketing course is 100+ hours, distributed over a course of six months.

Yes, we offer 100% placement assistance to all students. We prepare you to be 100% interview-ready, right from helping you create an impressive resume to hosting mock tests and interviews that let you test the waters.

Receive your Digital Market certification from Schbang and Zell, upon successful completion of all the program modules and end-of-program assignments.

Yes, you can avail the no-cost EMI option for fee payment, where the entire amount is to be paid in installments, over the duration of the course, as opposed to one-slot payment.


A minimum of INR 10,000 must be paid to secure a seat for the Digital Marketing course.


There is no refund policy once the admission has been processed.

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