Digital marketing is a very broad aspect of marketing, and makes for a lucrative profession. As the world continues to evolve and adapt more and more to social media and online digital technologies, competent digital marketing professionals are always in high demand. Digital marketing makes for a very demanding profession, and has a wide scope in India. It covers aspects like Search Engine Optimisation (SEO), Search Engine Marketing (SEM), social media marketing, content marketing, email marketing, and a lot more.
Some of the major roles in digital marketing are – Digital Marketing Manager, Web Developer / Designer, Social Media Manager, Social Media Executive, SEO Executive, SEM Executive, Content Marketer, Content Manager, Content Writer, Graphic Designer, CRM, and many more.
While having some form of education in the field helps, it is your skill set, your creativity and competence, and experience in the industry that matters the most.